Hotel & Venue Consultancy
Samantha Pérez, founder of MICE Logic, is a passionate and committed professional who brings over 25 years of solid professional experience in meetings & event business transformation, sales strategy, technology and hotel operations. She works transversely with multi-disciplinary teams to achieve the common goals of increasing the value and the profitability of business.
MICE Logic consultancy is the result of a lifelong learning journey. Samantha´s global vision was modeled under the best international hotels across the globe.
With the luxurious The Ritz-Carlton Hotel Company, she acquired excellent customer centric vision, F&B operation and successfully mastered convention and events management servicing top international clients.
Her deep business understanding was key for Melia Hotels International´s implementation of MICE operating standards and she played a key strategic role on the B2B Digital Transformation as technology business owner, redefining the digital sales strategy and the value proposition implemented across all hotels and sales teams worldwide.
Samantha´s strong tactical thinking and global market vision helped NH Hotel Group to successfully redefine its MICE Digital Sales Strategy.
Values
Integrity
Solid, fostering care, coherent to her decisions and always seeking to contributing to common good.
Excellence
Always striving for better and tangible results and adapting to exceed client´s needs.
Commitment
To your team engagement, your company growth and genuinely looking after your interest.
My Mission
To be an instrumental catalyst for transformation and growth, guiding and improving hotel and venue companies in order to maximize their value delivered to customers using technology, strategic thinking and sales team engagement as triggers for change.
